Making eDiscovery Simple Enough to Use

I came across a report recently, the ABA TECHREPORT 2017, that found merely 13% of practicing lawyers had used AI technology in the processing and review of eDiscovery materials. Furthermore, that percentage is essentially the same as the r previous year’s report results. Having seen first-hand the time and money this technology saves our customers, I wish these findings had surprised me.

I have to admit I’m not surprised at all. Our company, iControl ESI, has been offering the most advanced forms of AI in eDiscovery for years, and it hasn’t been easy to get lawyers to use it.

Much of this is because we – all of us in our industry – have made eDiscovery complicated, far more complicated than it needs to be. To understand AI in eDiscovery you need to learn a whole set of terms: TAR 1.0, 2.0, 3.0, SAL, CAL, SPL, LSI, LSA, SVM – and that’s just the acronyms, the words are even worse!

I even saw yesterday that one of our competitors had come up with a whole new acronym: CMML. I’ve been in this industry for decades, I have a Master’s Degree focused in Information Science, yet I must admit that even I couldn’t quite guess what those letters stand for. Don’t get me wrong, our competitor has an amazing AI system, groundbreaking in many ways, but I have to wonder that if I can’t quite figure out this new addition to the already bewildering alphabet of eDiscovery jargon, how anyone else is supposed to be able to do so.

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At iControl ESI, we’ve focused upon a simple and clear goal: making eDiscovery simple and clear for you, our customers. Our technology uses some of the acronyms above to achieve incredible results; we’ve recently released a case study that details how one associate used our technology to review a small set of just under 1,100 documents in under 17 hours to complete a fully-defensible review and production from over 485,500 documents. That’s powerful technology!

We can give you all of the incredible and incredibly complex technical details of how our AI system works. But we won’t do so, unless you ask. Why? Because we don’t want you to have to wade into the soup of all of those complicated technical terms and concepts. We just want you to feel comfortable using our technology, to know that we have met our goal of making it simple enough and clear enough for everyone to be able to leverage and achieve the kinds of results our customer did in our case study.

If you want to talk about how you can use AI to win in your cases too, pick up the phone or send an email to talk with us today. We won’t mention any crazy technical terms unless you ask us to.

About iControl ESI
iControl ESI, founded in 1999, is a complete eDiscovery software and services provider, providing solutions in all phases of the EDRM.  Through a combination of expert advisory services, skilled and efficient project management, state-of-the-art technology, and a singular focus on creating the best client experience, iControl ESI provides solutions to the business problems associated with discovery, by lowering the cost of data discovery and increasing document review efficiencies. In addition to working with industry-best technologies, iControl ESI utilizes its own developed technologies, which include ENVIZE, an industry-changing predictive coding solution, and Recenseo, a complete online document review solution. Visit us at www.icontrolesi.com.

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